Aljoud Premium Dates — From our farms in Qassim
Aljoud means generosity, and it also means the finest. The name carries both meanings, and the whole identity is built on them: generosity in how it is served, and selection in what is inside.
The arch and the palm
An arch in two gold lines, like the door of a welcoming house, around a fruiting date palm. Under it the name Aljoud in Ruqaa script, the dot of its jim a date in the colour of Sukkari.
The primary logo
Horizontal — on light
On dark
Harvest1448The arch and palm alone, and the harvest seal
Green and gold, and one date
Green is the ground, gold is for the logo and the fine lines, and amber for the date alone.
Palm Green
#102B24
The ground: boxes, bags and the shopfront
Antique Gold
#C6A46B
The logo, fine rules and gold foil
Ivory
#F5F0E6
Paper, cards and screens
Sukkari Amber
#C4802F
The date in the logo and nothing else: the fruit in the light
Date Brown
#6B3F22
Grades and labels
Charcoal
#111714
Text, and one-colour print
Seven plates, one ink
One sepia ink with a touch of ochre, engraved in hatching and stipple on light paper. Engraving carries the place, and photography carries the product — so we never draw what the customer buys.
The grove
The land — planted rows, not wild palms.
The palm
The tree itself — a plate of the species.
The wall
Qassim architecture — mud, a door, and palms behind it.
Before dawn
The harvest — a ladder and a lantern among the palms.
The basket and the sieve
Sorting — tools of the hand, not the machine.
The dallah
Gifting — what is opened in front of a guest.
The frond
Ornament — a divider and a closing mark, no more.
Three typefaces, no more
Headings
Reem Kufi
Geometric Kufic, carrying the trace of calligraphy without ornament.
Sukkari Mufattal from the palms of Qassim, stamped with its harvest date
Body
IBM Plex Sans Arabic
High clarity on screen, and a comfortable line height for Arabic.
Sukkari Mufattal from the palms of Qassim, stamped with its harvest date
Latin
Cormorant Garamond
For the Latin name and editorial numerals only.
ALJOUD PREMIUM DATES · AL-QASSIM
What to do, and what not to
These are what keep the identity from drifting over time.
The logo comes from its files, as it is, with its clear space.
Never redrawn, stretched or recoloured.
Engraving carries the place; photography carries the product.
No drawings of what the customer buys.
Arabic without diacritics.
No vowel marks in interface text.
Latin numerals for prices, Arabic numerals for editorial.
No mixing within a single line.
Zero letter-spacing in Arabic.
Never any tracking on Arabic text.
Seasonal offers are clear and time-limited.
No manufactured scarcity and no false countdown.
How we write
The tone is built on the style guide for writing Arabic content: honesty in difficult moments, confidence without exaggeration in neutral ones, and gratitude without pretension in good ones.
- Generosity without exaggeration
- Knowledge without condescension
- Honesty in description
What we claim, and what we prove
From our farms in Qassim
Qassim is the home of Sukkari, and our farms there are our own. We do not buy on the open market, and we do not mix in anyone else's harvest.
Our farms in Qassim
Sorted fruit by fruit
We sort by hand into grades by size, texture and colour, and write the grade plainly instead of the word “premium”.
Declared grades
Stamped with the harvest date
We print the harvest season on the seal, the way specialty coffee carries its roast date. You know how old your dates are.
Harvest 1448
Fresh every day, with you the same day
Dates are alive, and heat steals their texture. They reach our stores in Jeddah from Qassim every day, we keep them there carefully chilled, and they reach you on the day your order is confirmed.
Same day in Jeddah
